Miller Lite partnering with HACU to offer 40 scholarships to Hispanic college students.


Miller Lite is partnering with the Hispanic Association of Colleges and Universities to provide $180,000 in college scholarships and management advancement programs for 40 Hispanic students pursuing a college at a college or university.

Each of the 40 recipients likewise will get a spot at HACU’s ¡ Adelante! Leadership Institute, a three-day profession management and development networking symposium developed to develop the career and management skills of undergraduate students.

This year’s Miller Lite scholarship program continues its longstanding relationship with HACU, a nonprofit that aims to enhance access to and the quality of post-secondary educational chances for Hispanic trainees. Over the last twenty years, Miller Lite has actually awarded more than $700,000 to HACU to help champion Hispanics in college.

“As a brand name that believes in the power of being your authentic self, we recognize the significance of supporting future leaders with diverse perspectives and backgrounds,” states Allison Wallin, Miller Lite marketing supervisor at Molson Coors. “This is why every year Miller Lite works with HACU to offer college scholarships and expert advancement opportunities to the Hispanic community.”

In previous years, the brand name has combined its partnership with HACU with its Miller Lite Conciertos Originales program, a multicity music series featuring prominent Latino artists. With the programs called off this year due to safety issues related to the international coronavirus pandemic, Miller Lite chose to up its investment with HACU by extending its scholarship program to more recipients.

This year, 32 scholarships of $2,500 will be granted to college students in select cities in California, Colorado, Florida, Illinois, New York, Texas, Wisconsin and Puerto Rico. 8 scholarships worth $5,000 will be granted to eligible students in Houston. Scholarships are open to university student who are age 21 or older, participate in a HACU-member organization in a participating market, and are U.S. people, permanent homeowners or DACA recipients. The deadline to submit applications is July 31.

With financial restraints listed as a main element, simply 54% of Hispanic students are able to complete their bachelor’s degree within six years, according to the U.S. Department of Education.

That statistic is a key driver in Miller Lite’s and Molson Coors Drink Co.’s continuing collaboration with HACU, says Kayla Garcia, community affairs manager for Molson Coors.

“Molson Coors is committed to advance the Latinx and Hispanic communities and we continue to do so through our long time partnerships, such as HACU,” she states.

HACU President and CEO Antonio R. Flores says in a declaration: “We are delighted to continue our longstanding partnership with Miller Lite (and) we want to offer Hispanic students with more chances for several years to come.”